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Tuesday, July 7, 2015

Cover Reveal: FEAR LAND, a suspense/romance by Rolynn Anderson

ANGST!  How I love that word but despair at its emotion.  A new cover?  Oh, the turmoil, the second-guessing and the worry.  How will the cover look as a thumbnail?  Do people understand the message it sends?  Will they catch a sense of what the book is about?  Does the cover capture reader interest?

Along with my cover artist, Kim Mendoza, we present FEAR LAND, soon to be released.  It's a suspense/romance centered on anxiety.  You'll find out here when, in the next two weeks, you can find FEAR LAND!  Thanks for supporting my stories!  Rolynn

“Rolynn Anderson’s writing is tight and stays on point
to the nail-biting climax.” –Best-selling author, Melissa Snark
Tally hates hearing rants from people’s brains.
 What does she do when those mind-screams
 threaten the man she loves?
Tally Rosella, an acclaimed psychiatrist who helps children fraught with anxiety, avoids adults because their brains rant at her.  But the chance to start a second child study and connect her findings to PTSD, sets her squarely among devious colleagues at a big California university.

Army Major Cole Messer, Tally’s new neighbor, won’t admit that trauma from combat tours in Afghanistan, destroyed his marriage and hampered his ability to lead.  As a teacher of college ROTC and single parent, he’s focused on enrolling his highly anxious son in Tally’s study and getting back to active duty.

Someone is dead set against Tally’s presence at the university, and blowback from her battles with co-workers put Cole and his boy in jeopardy.  Watch what happens when people struggling with shades of anxiety collide with corrupt, revengeful foes.

Sunday, July 5, 2015

Developing a Newsletter E-mail List of Your Readers by Rolynn Anderson

SOURCES of E-mail addresses for your newletter (mailchimp.com)
1. Relatives
2. Friends
3. Neighbors
4. Clubs (hobbies, sports, special interests)
5. E-mail loops
6. Book winners
7. Doctor & Dentist offices
8. Hotels
9. Coffee shops
10.  Book Signings
11. Libraries
12. Bookstores
13. Conference attendees
14. Book clubs
15. Speaking Gig attendees
16. FB & GR & Twitter friends
17. Charities

Know your purpose and vision for marketing your books.  Then:
#3 Create a NEWSLETTER WITH LOTS OF SUBSCRIBERS  (A list you control; regular entries-once a month)

1.  Postcards left wherever you go
2.  Swag/Giveaways
3.  Magnet on the car
4.  Signature (buy sites) on e-mail
5.  Goodreads
6.  Facebook
7.  Twitter
8.  Blog
9.  Press Releases
10.  Best-selling author’s testimonial
11. Tap into heritage
12.  Tap into a cause (I’ve got your 6; PTSD)
13.  Tap into a theme/setting/type of character/issue
14.  Tap into a brand
15.  Develop a street team.
16.  Ask for reviews
17.  Become an award-winner
Recommended books: