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Sunday, July 5, 2015

Developing a Newsletter E-mail List of Your Readers by Rolynn Anderson


SOURCES of E-mail addresses for your newletter (mailchimp.com)
1. Relatives
2. Friends
3. Neighbors
4. Clubs (hobbies, sports, special interests)
5. E-mail loops
6. Book winners
7. Doctor & Dentist offices
8. Hotels
9. Coffee shops
10.  Book Signings
11. Libraries
12. Bookstores
13. Conference attendees
14. Book clubs
15. Speaking Gig attendees
16. FB & GR & Twitter friends
17. Charities

Know your purpose and vision for marketing your books.  Then:
#1 Write GREAT BOOKS
#2 Develop a FABULOUS UP-TO-DATE WEBSITE!
#3 Create a NEWSLETTER WITH LOTS OF SUBSCRIBERS  (A list you control; regular entries-once a month)

OTHER METHODS of MARKETING
1.  Postcards left wherever you go
2.  Swag/Giveaways
3.  Magnet on the car
4.  Signature (buy sites) on e-mail
5.  Goodreads
6.  Facebook
7.  Twitter
8.  Blog
9.  Press Releases
10.  Best-selling author’s testimonial
11. Tap into heritage
12.  Tap into a cause (I’ve got your 6; PTSD)
13.  Tap into a theme/setting/type of character/issue
14.  Tap into a brand
15.  Develop a street team.
16.  Ask for reviews
17.  Become an award-winner
Recommended books:



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